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News: advertising

Beyond the Final Screening: How FurtherTV Benefits Film Festivals and Their Filmmakers
30 September, 20269 Min readby FurtherTV News Team

Beyond the Final Screening: How FurtherTV Benefits Film Festivals and Their Filmmakers

Give festival films a life beyond their screenings. Explore how FurtherTV helps filmmakers pursue streaming opportunities, retain ownership, and generate revenue while rewarding the festivals that connect them.

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Shoppable TV in 2026: The Race to Turn Streaming Ads Into Transactions
27 August, 202622 Min readby FurtherTV News Team

Shoppable TV in 2026: The Race to Turn Streaming Ads Into Transactions

Explore the leaders, technology and performance of shoppable TV in 2026, including Amazon, Roku, Samsung, Walmart, Disney, NBCUniversal, BrightLine, Innovid and KERV.

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The New Economics of FAST, AVOD and the Road to 2027
7 August, 202619 Min readby FurtherTV News Team

The New Economics of FAST, AVOD and the Road to 2027

What Is Library Content in the FAST Market?

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Revenue Generation, Measurement, Collection, and Distribution in FAST Channels
5 January, 20255 Min read

Revenue Generation, Measurement, Collection, and Distribution in FAST Channels

Explore the revenue models, measurement strategies, collection processes, and distribution methods driving success in FAST channels on FurtherTV News.

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Cloud-Based Ad Insertion and Delivery in Streaming TV
24 June, 20248 Min read

Cloud-Based Ad Insertion and Delivery in Streaming TV

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Localization of Content and Ads for International Markets in Streaming TV
24 June, 20249 Min read

Localization of Content and Ads for International Markets in Streaming TV

Discover how localization of content and ads is transforming international streaming TV markets. Learn the strategies for targeting diverse audiences with localized ads, language options, and regional content on streaming platforms.

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The Rise of Interactive and Shoppable Ads in Streaming TV
24 June, 20248 Min read

The Rise of Interactive and Shoppable Ads in Streaming TV

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The Importance of Cross-Platform Measurement and Attribution in Streaming TV
24 June, 20248 Min read

The Importance of Cross-Platform Measurement and Attribution in Streaming TV

Given the competitive nature of online shopping, it's essential to employ advanced techniques to ensure your platform stands out and consistently delivers.

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Artificial Intelligence and Machine Learning in Streaming TV Advertising
24 June, 20248 Min read

Artificial Intelligence and Machine Learning in Streaming TV Advertising

Given the competitive nature of online shopping, it's essential to employ advanced techniques to ensure your platform stands out and consistently delivers.

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